Peapod.com Online Shopper Experience Suggestion
There are three moments of truth during the shopping experience: reaching, stopping, and closing. All of the MOTs have the ability to...
The Change of B2B Marketing In The Next 10 Years
In my point of view, there will be three key changes in the B2B marking in the future. First is the organization change. I forecast the...
B2B Marketing-IBM “Smarter planet” Campaign
TODAY, I would like to explain one of the most successful B2B campaigns---IBM’s “Smarter planet”, which won 2010 Effie Award. According...
Apple Innovation Strategy Analysis
How would you describe Apple’s current innovation strategy? Apple is a company leading the IT industry revolution. Their current...
