Peapod.com Online Shopper Experience Suggestion
There are three moments of truth during the shopping experience: reaching, stopping, and closing. All of the MOTs have the ability to...
Interesting Insights on Millenniums
I was working on a project during this summer for McDonald's, through secondary research, in-despth interview and survey analysis, I...
Peapod.com Online Shopper Experience Analysis
Peapod is a famous online grocery platform that is well known to U.S families. The company joined the ecommerce business and launched its...
The Change of B2B Marketing In The Next 10 Years
In my point of view, there will be three key changes in the B2B marking in the future. First is the organization change. I forecast the...
B2B Marketing-IBM “Smarter planet” Campaign
TODAY, I would like to explain one of the most successful B2B campaigns---IBM’s “Smarter planet”, which won 2010 Effie Award. According...
Leverage Big Data
When asked the question: what are the most important issues the marketing industry is facing today? I consider the most important issue...
Apple Innovation Strategy Analysis
How would you describe Apple’s current innovation strategy? Apple is a company leading the IT industry revolution. Their current...
Social Media Campaign Analysis-Ford Fiesta
This case is based on the social media campaign in 2011 Executive summary Ford Fiesta, which wishes to overturn its traditional brand...
