Everything About Marketing

This is Jennifer Wang, currently Northwestern University, Medill, Integreted Marketing Communication student. I will graduate this December. Berifly summary my backgounds as below:

 

Academic  Backgrounds: (Marketing / Communication / Journalism)

• Master of science,Integrated Marketing Communication

• Master of Art,Communication and International Journalism Studies

 

Professional Marketing Expertise:

• Industry background:  5 years full time marketing and marketing communication experience in top CPG and Technology companies including P&G, Lenovo and Xiaomi Technology

• Marketing Strategy & Management:  adept in consumer product branding strategy, go-to market strategy, digital marketing and campaign execution & management. 

• Media Communication & Content Development: rich domestic and foreign media resources; deep expertise in forging winning messaging and promotional campaigns for traditional, digital, and social media.     

  Reorganization& Awards  including:
 ○ 2009 P&G Best New Employee Award
 ○ 2010 Lenovo Vice President Award on India Customer  Satisfaction Improvement  Project
 ○ 2011 Lenovo Marketing Innovation Award 
 ○ 2011 Lenovo Best Team work Award on product re-launching project

 

Market Analysis Proficiency:

• Completed advance marketing analysis courses including: Advance Marketing Model, Customer Segmentations and Life Time Value Analysis, Data Management, Analysis Techniques, Statistics, etc.

• Real life practice projects including: Peapod.com customer segmentation analysis, Air miles Canada loyalty program analysis, Drugstore.com customer review analysis,etc.

• Big data analysis skills including: SAS, SQL, R, SPSS, etc.  With certified SAS programmer. 

• Digital analysis skills including: Google analytics, Google Adwords, Radian 6, social mention, etc.

• Data visualization and presentation skills including: PowerPoint, Photoshop, Tableau, etc.

 

Project Management Proficiency (PMP and LLS-lean six sigma)

• Certified PMP. With 3 years+ project management experience. 

• Lean six sigma Black Belt Project participator and Green Belt Holder.